James M. Robinson
MARKETING GROWTH EXPERT
732-527-9282
Email:
Address:
88 Hillside Road
Elizabeth NJ 07208
Phone:
Who is James?
In 2004, I started in radio as a promotions coordinator in Atlanta. After creating events and promotions with some of the biggest brands in the world my love for promotions and advertising was ignited.
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Later, I would be catapulted into the position of radio host, interim promotions director and then a music director.
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With the rise of the digital era in 2009, I had the foresight to use my connections to transition into the role as a marketing director for Chick-Fil-A.
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Now, I am a proud husband and father with a tremendous passion for self education, spiritual and emotional intelligence, fitness, and entrepreneurship.
Scroll with me on my journey from radio to Wall Street and beyond.
PROFESSIONAL EXPERIENCE
2022-Present
VP of Marketing
WHITE GLOVE MOVING & STORAGE
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Led a cross-functional team to develop and implement a data-driven digital marketing strategy, resulting in a 53.85% increase in sales within one year.
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Managed a $2M annual digital advertising budget, optimizing campaigns on platforms such as Google Ads and Facebook Ads to achieve a 30% improvement in ROI.
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Implemented a successful SEO strategy that improved organic search rankings, resulting in a 40% increase in website traffic.
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Spearheaded the launch of a new email marketing automation system, increasing email engagement by 20% and contributing to a 15% growth in customer retention.
2020-2022
Marketing Director
POPSHAP
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Developed and executed Google advertising campaigns resulting in new clients such as BP, Boris Head, and Chase Bank.
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Conducted in-depth keyword research and implemented on-page and off-page SEO strategies, leading to a 30% improvement in organic search rankings for clients.
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Collaborated with clients at trade shows to create compelling content marketing strategies, increasing brand awareness and establishing thought leadership.
2018-2020
Social Media Director
LINCOLN TECH
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Developed and led social media marketing campaigns for 21 campuses in 14 states in areas of the healthcare, automotive, and HVAC sectors, resulting in a CPA decrease from $432 to $38.
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Implemented a diverse social media strategy into Instagram, Snapchat, and YouTube resulting in a 27% increase in website traffic.
2016-2018
Marketing Director
EDDY G HOSPITALITY GROUP
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Assembled a creative team to develop and implement digital marketing strategies and events, resulting in a 125% increase in sales across 5 locations.
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Managed a $2.8M annual marketing budget, optimizing campaigns, concerts, and events to achieve a $7.5M return on investment across multiple locations.
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Spearheaded a marketing team in the expansion of 3 new locations.
2014-2016
THE LAW OFFICES OF MSL
Marketing Director
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Reconfigured the radio advertising campaigns which resulted in a surge from 6 cases to 21 cases in the first month.
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Diversified digital marketing to include Spanish content resulting in a landmark $150M case.
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Garnished national attention for the law firm through creative PR by transforming cases into breaking news on outlets such as NBC, ABC, and The New York Daily News.
PROFESSIONAL SKILLS
Digital Marketing Strategy
Search Engine Marketing
Digital Advertising
Conversion Rate Optimization
Social Media Marketing
Analytics and Reporting
LEADERSHIP SKILLS
Communication Skills
Project Management
Continuous Learning
Entrepreneurial Visionary
Adaptability
Strategic Mindset
CLIENTS
CONSULTING EXPERTISE
DIVISION OF TOURISM
In 2017 I had the opportunity to consult for the Elizabeth Division of Tourism. This allowed me to put together an all-star team of creatives to increase tourism in the city. I was put in charge of a few projects.
First, marketing an annual bike tour that brings enthusiast from New Jersey and New York. We were able to increase attendees by 53.83%.
The second project was an innovative 360-degree video project for the city of Elizabeth to use as a presentation at trade shows and conventions to lure tour operators to schedule tours and stays in the city.
Lastly, my team and I collaborated with local restaurants, hotels, and other local main attractions to upgrade their digital assets in efforts to attract out of towners.
GUBERNATORIAL CAMPAIGN
Also in 2017 I was tapped to social media consult for New Jersey Senator Raymond Lesniak concerning his gubernatorial campaign.
Again, I was able to put together a cast of brilliant minds to create and execute social media advertising and management for Senator Lesniak.
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Due to the sensitive nature of working with a government official, my team and I had to learn and adhere to all federal and state regulations.
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Our strategies helped increase social media engagement by 234%.
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BUSINESS DEVELOPMENT
In 2019 I was brought onboard as a business development consultant for a health and wellness startup called Well Well USA.
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My job was to bring on advertisers for the growing brand. Using my keen entrepreneurial skillset I was able to bring on 12 clients in 3 months by implementing a creative and strategic outreach program.
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Next, I setup an affiliate program with local businesses and online brand that was similar to Groupon.
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The final phase of my business development strategy was to capitalize off of the web traffic by connecting the brand with Google AdSense.
INDUSTRY EXPERTISE
Proven success in developing and executing comprehensive marketing plans to achieve business objectives across a variety of industries. Adept at leveraging a mix of technical, analytical, and creative skills to enhance brand visibility and drive revenue growth.
Real Estate
Realtors - Brokers - Photography - Technology
Entertainment
Film - Production - Music
Education
Trade Schools - Online Classes - Medical
Health & Wellness
Fitness - Gyms - Media - Coaches
Transportation
Schools - Dealerships - Moving
Financial
Banks - Apps - Education
PUBLISHED AUTHOR
How to Turn Clicks into Customers
By James Robinson
This book was designed to give you proven advertising and promotion tools for the digital era. This book covers everything from Google to Facebook advertising, social media influencer marketing, and more. This isn't one of those regular online marketing books that will leave you broke and disgusted. Plain and simple I show you how to drive sales to your website!
The 50 Laws of Branding
By James Robinson
These 50 laws will guide you on how to connect the digital (online) to reality (offline) through a cohesive brand strategy. Everything in this book is built upon and supported by strategy. To produce extraordinary branding, you need expert advice, amazing creativity, and business growth strategies that measurably improve business performance.
Certifications &
Professional Memberships
Certifications
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Google Ads Certification
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Google Analytics Certification
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HubSpot Content Marketing Certification
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Facebook Blueprint Certification
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SEMrush Certification
Professional Memberships
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SCORE by SBA - Mentor/Presenter